Case study on Eco Glow: A Surat-Based Eco-friendly Cosmetic Startup

Author(s)	Dr. Rikita Jay Thakkar
Country	India
Abstract	The increasing awareness of environmental sustainability and personal health has significantly influenced consumer preferences in the cosmetic industry. This case study examines EcoGlow, a Surat-based eco-friendly cosmetic startup, which leverages natural ingredients, ethical sourcing, and sustainable packaging to position itself in the emerging green beauty market. The study explores the founders’ journey, business model, product strategy, pricing, marketing initiatives, and financial projections. It also highlights key challenges and provides strategic recommendations for future growth. The case contributes to understanding sustainable entrepreneurship in emerging markets like India.
Keywords	Eco-friendly cosmetics, green marketing, startup case study, sustainability, D2C model, India
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-18
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.78894

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