International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Study on Customer Attitude Towards Credit Card Services of Banks in Chennai City

Author(s) Dr. C. Sathiyamoorthy, Dr. Parveen Banu S
Country India
Abstract “Credit card is a card that identifies its owner as one who is entitled to credit when purchasing goods or services from certain establishments”. A card provides the privilege to the holder to make purchases of his choice. Most retail firms accept Credit cards. Credit cards eliminate the need to check credit ratings and to collect cash from individual customers. The issuing Institution stipulates the credit terms including the interest rate, annual fees, penalties, the grace period and other features. Credit card as a source of extending credit to individuals and households has a vital role to play to create banks credit and money supply. The role of Credit cards in the money market in the years to come will be very bright.The Credit card business is a fast growing segment of banking of these days. There was a time when some of the Public sector banks ventured into this domain, initiating the Foreign banks; the result was not very encouraging. In these circumstances, it is found necessary to analyse the Credit card services of banks in Chennai City. This paper ha to analyze the attitude of Chennai City consumers towards credit card. The present study aims to analyze the customer attitude towards credit card services offered by banks in Chennai City. The study focuses on customer awareness, usage pattern, satisfaction level, factors influencing credit card usage, and problems faced by customers. Primary data were collected through a- structured questionnaire from credit card users in Chennai City. Secondary data were collected from books, journals, websites, and research articles.
Keywords Credit card- fast growing segment of banking- awareness-- usage pattern- other features
Field Mathematics > Economy / Commerce
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-14
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 3Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals