International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Awareness of Traditional Culture and Social Practices among Millennials

Author(s) Krizza Mikka C. Baculna
Country Philippines
Abstract This study explored the awareness of traditional culture and social practices among 48 millennial respondents in the Schools Division of Antique–District of Patnongon during the year 2025. The research utilized a descriptive-correlational design to examine the relationship between cultural awareness and social practices among millennials. Data were collected through a researcher-made questionnaire and analyzed using both descriptive and inferential statistical tools, including mean, standard deviation, t-test, ANOVA, and Pearson product-moment correlation.

The findings showed that millennials demonstrated a high level of awareness of traditional culture as well as a high level of participation in social practices. The study also revealed a significant positive relationship between awareness of traditional culture and social practices, suggesting that millennials who possess stronger cultural awareness are more likely to actively engage in social and community activities.

Based on the results, the study concluded that awareness of traditional culture plays a vital role in strengthening social practices among millennials. The findings further emphasize the importance of enhancing cultural education and heritage preservation programs to encourage social participation, community involvement, and the preservation of cultural identity among younger generations.
Keywords Traditional culture, social practices, millennials, cultural awareness, social engagement, cultural heritage, community participation, cultural identity, Schools Division of Antique, District of Patnongon
Field Sociology > Education
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-23
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.79120
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