Neuro-HRM: Examining the Influence of Cognitive Factors on Employee Behavior and Decision-Making among Professional Employees in Karnataka

R Raghu Veer

Neuro-HRM: Examining the Influence of Cognitive Factors on Employee Behavior and Decision-Making among Professional Employees in Karnataka

Author(s)	Dr. R Raghu Veer
Country	India
Abstract	The integration of neuroscience with human resource management has given rise to Neuro-HRM, a contemporary approach that emphasizes the role of cognitive processes in shaping employee behavior and decision-making. This study aims to examine the influence of key cognitive factors—cognitive flexibility, emotional regulation, attention and focus, stress response, and decision-making style—on employee behavior and decision-making among professional employees in Karnataka. Adopting a quantitative research design, primary data were collected from 150 respondents using a structured questionnaire based on a five-point Likert scale. The study employed statistical tools such as reliability analysis, correlation, regression, and Structural Equation Modeling (SEM) using SPSS and AMOS. The results indicate that the measurement scale demonstrates excellent reliability (Cronbach’s α = 0.91). Model fit indices confirm a good fit of the proposed model (CMIN/df = 2.31, CFI = 0.94, RMSEA = 0.056). Regression analysis reveals that cognitive factors significantly influence employee behavior, explaining 48.9% of the variance (R² = 0.489, p < 0.001). Furthermore, correlation analysis shows significant positive relationships between cognitive factors and employee outcomes such as performance, engagement, and job satisfaction. The findings highlight that attention and focus, emotional regulation, and decision-making style are key determinants of effective workplace behavior and decision quality, while stress response shows a relatively weaker influence. The study contributes to the existing literature by providing empirical evidence from a regional context, addressing the gap in Neuro-HRM research beyond Western settings. It also offers practical insights for organizations to design cognitively informed HR strategies to enhance employee performance and decision-making. Overall, the study underscores the importance of integrating cognitive science into HRM practices to achieve sustainable organizational effectiveness in a dynamic work environment.
Keywords	Neuro-HRM; Cognitive Factors; Employee Behavior; Decision-Making; Employee Performance.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-23

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Neuro-HRM: Examining the Influence of Cognitive Factors on Employee Behavior and Decision-Making among Professional Employees in Karnataka

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