Green Packaging and Consumer Buying Behaviour

Author(s)	Dr. Purnima Mahajan
Country	India
Abstract	In the present scenario, consumers are becoming more and more conscious about the packaging of merchandise available in the market. The role of packaging has changed primarily due to the changing lifestyles and needs of the consumers. With the depletion of natural resources, packaging has become a major issue for consumers as well as for business houses. Companies have to face the challenge of designing efficient, cost-effective and attractive packaging. Even the consumers have realized that their purchasing behavior had a direct impact on the ecological issues. Therefore, in order to overcome these problems the concept of green packaging has emerged. It is a wide notion which focuses on sustainable development of a country. As far as the growth of green packaging is concerned the environmental protection and the effective utilization of resources plays a very important role. Therefore, the present study aims to uncover the various issues and challenges in green packaging.
Keywords	green packaging, consumers, challenges, environment, ecological issues.
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-26

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International Journal For Multidisciplinary Research