How has the rise of digital trading platforms (like Zerodha in India and Robinhood in the U.S.) reshaped retail participation and market democratisation in both countries?

Author(s)	Mr. Uday Batra
Country	India
Abstract	This paper examines how digital trading platforms such as Zerodha in India and Robinhood in the United States have transformed retail investor participation and market democratisation. It analyses how low-cost trading, digital accessibility, and user-friendly platforms have increased first-time investing while also influencing investor behaviour, market volatility, and financial literacy. The study further explores the risks of herd behaviour, gamified investing, and systemic instability in modern financial markets.
Keywords	Digital trading platforms, Retail investor participation, Market democratisation, Zerodha, Robinhood, Financial literacy, Zero-commission trading, Herd behavior, Market volatility, Gamification of investing, FinTech innovation, Investor protection, Open banking, Systemic risk, Social media investing
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-26

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