Impact of Traditional Braj Confectionery on Tourist Experience and Regional Tourism Development

Author(s)	Mr. Kuldeep Singh
Country	India
Abstract	Local food isn’t just something to eat—it’s turning into a big reason why people choose certain travel destinations and how much they enjoy their trips. This study looks at how traditional sweets shape the tourist experience and boost tourism in the Braj region of India. Researchers handed out surveys to 200 visitors at well-known pilgrimage spots like Krishna Janma bhoomi Temple and Banke Bihari Temple to get first-hand opinions. Using SPSS software, they analysed the results with statistical methods like descriptive analysis, correlation, and regression. The takeaway is clear: eating traditional sweets has a strong, positive impact on how satisfied tourists feel, how much they connect with the local culture, and how much money they spend. Favourites like Mathura Peda, Rabri, and Khurchan don’t just taste good—they make visits more memorable and help support the local economy. The study shows that local sweets are a real asset for tourism and calls for smart policies that focus on branding and sustainable tourism in the Braj region.
Keywords	Indian sweets, Travel and Tourism, Regional Tourism, Vrindavan, Mathura , Braj Regions , tourists
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-29

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