International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 3
May-June 2026

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A Study of key determinant Factors affecting Impulse buying behavior amongst consumers

Author(s) Ms. Ketki Anant Kanitkar, Ms. Madhurri Deepak Patil
Country India
Abstract Impulse buying behavior refers to the tendency of consumers to make spontaneous and unplanned purchasing decisions driven primarily by emotions, psychological influences, and situational factors rather than logical reasoning. The present study examines the key determinants of impulse buying behavior among consumers across both offline and online retail settings. It highlights the influence of external factors such as store environment, promotional strategies, discounts, and visual merchandising, along with internal factors including personality traits, emotional states, and demographic characteristics.
Furthermore, the study emphasizes the growing role of digital platforms, social media, and technological advancements in intensifying impulse buying tendencies by providing convenience, personalized marketing, and easy payment options such as credit cards. Hawkins Stern’s theory serves as a theoretical framework for understanding different types of impulse buying behavior.
The review of literature indicates that impulse buying is a widespread phenomenon influenced by a combination of psychological, environmental, and technological factors. The findings suggest that marketers actively leverage these determinants to increase sales, making impulse buying a critical contributor to retail profitability.
Keywords Impulse buying, consumer behavior, marketing stimuli, online shopping, psychological factors
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-29
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E-ISSN 2582-2160
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