International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Business Sustainability Practices Model for Hospitality Industry

Author(s) Ms. Roxanne H Bala-an, Dr. Grayfield T Bajao
Country Philippines
Abstract This study was conducted to assess the business sustainability practices within the hospitality industry in Surigao del Sur. It examined the key factors that contributed to the resilience and long-term viability of resorts and hotels amidst operational challenges and changing customer demands. Using a descriptive quantitative research design and data gathered from selected respondents in the hospitality sector, the study determined the extent of sustainability practices implemented in terms of occupancy rate, sales performance, asset management, customer satisfaction, and employee engagement. Results revealed that hospitality establishments adopted various sustainability practices such as flexible booking policies, digital marketing strategies, enhanced health and safety protocols, and operational adjustments to maintain business continuity and financial stability.
Findings further indicated that sustainability practices significantly contributed to business resilience, operational efficiency, and improved customer trust. However, challenges such as declining tourist arrivals, financial constraints, workforce instability, and changing customer behavior were also identified. The study emphasized the importance of integrating economic, environmental, social, and technological sustainability practices into the core operations of hospitality businesses to ensure long-term growth and competitiveness. Based on the findings, an action plan was developed to guide hospitality stakeholders in strengthening sustainability practices, improving adaptability, and promoting resilient business operations within the hospitality industry in Surigao del Sur.
Keywords Business Sustainability, Hospitality Industry, Sustainability Practices, Resilience and Adaptation, Action Plan
Field Sociology > Tourism / Transport
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.79737
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