International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Digital Market Access and Cold-Chain Deficiencies in Odisha’s Agricultural Trade Ecosystem

Author(s) Dr. Hemanta Kumar Murmu
Country India
Abstract Agricultural marketing systems in Odisha are gradually transforming through digital integration, infrastructure development, and policy reforms. The implementation of the Electronic National Agriculture Market (e-NAM) has created opportunities for transparent pricing, improved market access, and better coordination among agricultural stakeholders. However, inadequate cold-chain infrastructure, poor transportation facilities, low digital literacy, and technological barriers continue to affect agricultural trade efficiency and farmer profitability. The present study examines digital market access and cold-chain deficiencies in Odisha’s agricultural trade ecosystem. The study is descriptive and analytical in nature and is based entirely on secondary data collected from government reports, Odisha Economic Survey documents, journal articles, policy papers, and official websites. The findings reveal that Odisha has integrated all 66 Regulated Market Committees (RMCs) with the e-NAM platform, yet digital participation among small and marginal farmers remains limited because of infrastructural and technological constraints. The study further identifies severe cold-chain deficiencies, including the absence of functional cold storage facilities in several districts, resulting in substantial post-harvest losses. Transportation bottlenecks and fragmented logistics systems further weaken agricultural supply chains. The study concludes that strengthening digital inclusion, expanding cold-chain infrastructure, improving transportation systems, and enhancing technological awareness are essential for building a sustainable agricultural trade ecosystem in Odisha.
Keywords Digital Market Access, Cold-Chain Infrastructure, Agricultural Marketing, E-NAM, Agricultural Logistics
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.79824
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E-ISSN 2582-2160
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