International Journal For Multidisciplinary Research

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Volume 8 Issue 3
May-June 2026

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Sports as a Tool to Boost Tourism: Marketing Strategies, Media Circulation, and Fan Engagement

Author(s) Mr. Abhijit Deb, Mr. Amar Debnath, Dr. Aditya Ghosh
Country India
Abstract This paper seeks to examine the role of the cricket as a tool for promoting the sports tourism, focusing on how cricket and its related activities influence the destination marketing, destination image and the tourists’ decision making process. This shall also explore how the marketing strategies, media circulation and fan engagement contribute to enhancing the visibility of tourist destinations. This study shall adopt a conceptual and an analytical approach based on the key theoretical frameworks such as destination image theory, place branding, event leveraging and push-pull motivation theory. It shall draws on the secondary data and existing literature to analyze the relationship between the sports, fans and tourism development. This study finds that cricket significantly enhances the recognition and the global visibility of the particular destination. The collaborative effort between the cricket boards and tourism organizations effectively is promoting the destinations through event based marketing. The enthusiasm of the fans, identity and loyalty strongly is influencing their travel decision. In addition to this, cricket tourism also contributes to the regional development and strengthens the overall tourism strategies by creating unique travel experiences and increasing destination competitiveness. The paper shall provide an integrated perspective on how the of cricket with media and tourism are intersecting by highlighting how the sports function as a strategic tool for the destination branding and promotion. It shall contribute to the existing literature on sports tourism by putting emphasize on the role of fan engagement and media circulation in shaping the tourism outcomes.
Keywords Sports Tourism; Destination Marketing; Place Branding, Media Circulation; Fan Engagement.
Field Sociology > Tourism / Transport
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.79831
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