Investment Preference of Professionals in City of Mati, Davao Oriental: A Conjoint Analysis

Author(s)	Ms. Eyrah Joy C. Arles, Dr. Janessa G. Pilar
Country	Philippines
Abstract	This study investigates the investment preference of professionals in City of Mati. Davao Oriental. It aims to provide insights into financial decision-making and guiding the financial institutions in designing new product and services. Using descriptive and inferential research design, the study examined demographic profiles, disposable income, employment nature, and the percentage of income allocated for investments. Data were gathered from professionals holding at least a bachelor’s degree and actively engaged in financial instruments such as cooperative membership, bank products, and mutual funds, the research employed purposive sampling and conjoint analysis to identify the utility values and preferred investment attributes. The findings are expected to benefit the financial institutions, investing public, professionals, academe, and future researchers by enhancing financial literacy, strengthening investor confidence, and contributing empirical evidences to the field of behavioral finance in Davao Oriental.
Keywords	Disposable Income, Financial Institutions, Investment Attributes
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-02
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.79973

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