A Study On Investors Behaviour In Indian Stock Market

Author(s)	Dr Chandra Sekaran, Ms. Mythili D
Country	India
Abstract	The study examines investor behaviour in the Indian stock market and identifies how psychological factors, personality traits, and demographic variables influence investment decisions. The research was conducted using primary data collected from 110 respondents through a structured questionnaire. The findings reveal that most investors are young, prefer mutual fund investments, invest mainly for earning purposes, and depend on personal savings. The study concludes that investor decisions are often influenced by emotions and behavioural biases rather than rational analysis. It suggests improving financial literacy and investor awareness to encourage better investment decisions and enhance participation in the stock market.
Keywords	Investor Behaviour, Indian Stock Market, Behavioural Finance, Retail Investors, Personality Traits, Investment Decisions, Mutual Funds, Financial Literacy, Psychological Bias, Equity Investment.
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-02

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