Multidimensional Analysis of Factor Affecting Stock Market Investment: A Study of Current Market Scenario with Reference to Gujarat State

Author(s)	Ms. Rita V Nanda, Dr. jay kumar joshi
Country	India
Abstract	This paper examines the volatility of the Indian equity market in early 2026, driven by a confluence of geopolitical shocks and macroeconomic shifts. Specifically, it analyzes the impact of the US-Iran conflict, Brent crude surging to $115 per barrel, and the Indian Rupee (INR) hitting an all-time low of 94.82 per USD. Utilizing a mixed-method approach, the study explores the resilience of retail investors in Gujarat, particularly in the Saurashtra region. The findings suggest that while national indices like Nifty 50 corrected by 9% in March, the structural growth of AI-driven e-commerce and renewable energy sectors continues to attract "bottom-fishing" behavior among seasoned Gujarati investors.
Keywords	Stock Market Investment, Gujarat Investors, Behavioral Finance, Nifty 2026, AI-Driven Marketing, Geopolitical Risk, Saurashtra Region.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-02

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International Journal For Multidisciplinary Research