International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 6 (November-December 2026) Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
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Volume 8 Issue 6
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Entrepreneurship V/s Employment: Career Preferences among College Students

Author(s) P. Keerthi Kumari
Country India
Abstract The evolving global economy and rapid digital transformation have significantly influenced career preferences among young individuals. Generation Z students increasingly demonstrate a shift from traditional employment toward entrepreneurial aspirations. This study examines the career preferences of college students between entrepreneurship and employment, focusing on factors such as awareness, training, financial knowledge, and perceived barriers.
The research adopts a descriptive design using primary data collected from 76 college students through a structured questionnaire. The findings reveal that while a majority of students show a positive inclination toward entrepreneurship, several constraints—including lack of training, limited awareness of modern financing options, and perceived risks—continue to hinder entrepreneurial intentions. The study also highlights the dominant role of traditional financing sources such as bank loans and personal savings.
The paper contributes to the existing literature by integrating theoretical perspectives such as the Theory of Planned Behavior and Human Capital Theory to explain career choice dynamics. It offers policy and educational implications aimed at strengthening entrepreneurial ecosystems in developing economies.
Keywords Entrepreneurship, Employment, Career Choice, Entrepreneurial Intentions, Generation Z, Financial Awareness, Startups
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-30
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.80947
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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