International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 4
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Role of Artificial Intelligence in taking Strategic Decisions in Business

Author(s) Prof. Dr. Vibhuti Tyagi, Ms. Ankita Chauhan, Ms. Akanksha Sharma
Country India
Abstract Artificial Intelligence (AI) has quickly become one of the 21st century's most revolutionary technologies. It is changing competitive environments, restructuring industries, and establishing new strategic requirements for companies all around the world. From automation and predictive analytics to machine learning and natural language processing, artificial intelligence (AI) technologies are improving decision-making, streamlining processes, customizing customer experiences, and spurring innovation. This essay examines how artificial intelligence (AI) fits into business plans, what advantages and disadvantages it presents, and how businesses can successfully implement AI to gain long-term competitive advantages. While ethical and governance considerations stress appropriate deployment, case studies show practical effects across industries .Artificial Intelligence (AI) has become a disruptive force that is changing how companies function, compete, and provide value. AI is becoming a crucial component of strategy planning and execution as businesses deal with increasing pressure from globalization, technological disruption, and changing consumer expectations. This study examines the ways in which artificial intelligence (AI) impacts company strategy, including operational effectiveness, decision-making, customer interaction, innovation, risk mitigation, and competitive advantage. It also discusses the difficulties and moral ramifications of using AI.
Keywords Artificial Intelligence , Competitive Environment, Transformative force , Strategic Decision
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-06-13
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.81330
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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