International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 8 Issue 4
July-August 2026

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Artificial Intelligence as a New Way to Grow Business: A Study of Bajaj Finance Making ₹1,600 Crore New Business Using Only AI

Author(s) Mr. Devendra Singh Kushwaha
Country India
Abstract This research paper examines how Bajaj Finance used artificial intelligence (AI) to create a new business channel that generated ₹1,600 crore in new loans during Q3 FY26 (October-December 2025). AI handled 20 million customer calls, converted voice to text for 520,000 customers, and created 100,000 new loan offers that were not possible before. The study shows efficiency improved by 25-30%, annual savings of ₹150 crore approx, and plans to handle 100 million calls by 2027. This proves AI can function as a primary business tool for Indian finance companies.
Keywords Artificial Intelligence, Business Growth, Bajaj Finance, Loan, AI, India, Finance
Field Sociology > Banking / Finance
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-06-13
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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