International Journal For Multidisciplinary Research

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The Ideological Everyday

Author(s) Dr. Deepak Dongre G
Country India
Abstract The present paper is an examination of the ideological work which is performed by Indian popular fiction published over the period from the year 1990 to the year 2019, with sustained attention being directed toward the precise mechanisms through which fiction naturalises social norms, constructs common sense, and reproduces structures of cultural and class power in ways that ordinarily escapes the notice of even attentive readers. The paper draws upon five major critical traditions — namely, Theodor Adorno and Max Horkheimer's theory of the culture industry, Stuart Hall's encoding/decoding model and concept of hegemonic articulation, Pierre Bourdieu's sociology of cultural capital and distinction, Fredric Jameson's analysis of the political unconscious and the ideological function of genre, and Jean Baudrillard's theorisation of simulation and the hyperreal — in order to develop an integrated analytical framework for the study of ideology in popular narrative. The empirical ground for this analysis is furnished by Indian popular fiction across several recognisable sub-genres: specifically, the romance fiction of Durjoy Datta and Ravinder Singh, the mythological novels of Devdutt Pattanaik, the campus fiction of Chetan Bhagat, and the crime fiction of Vikram Chandra. The paper's central contention is that the repetition of narrative tropes across these otherwise diverse texts does not merely reflecting social reality in a passive manner but actively produces and legitimates particular configurations of gender, class, caste, and national belonging as natural, necessary, and altogether beyond the possibility of critical questioning.
Keywords ideology; popular fiction; Indian literature; culture industry; hegemony; Bourdieu; Jameson; Baudrillard; trope; naturalisation; common sense; post-liberalisation India
Published In Volume 4, Issue 1, January-February 2022
Published On 2022-01-05
DOI https://doi.org/10.36948/ijfmr.2022.v04i01.81521
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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