Antecedents of Implementation of AI in the Capital Market

Author(s)	Trishika Jain
Country	India
Abstract	The present study aims to investigate Generation Z investors' perceptions of using AI- powered trading platforms, specifically algorithmic trading. Reviewing the existing literature, we developed a theoretical model to establish the relationship between various factors. A self-administered questionnaire was used to survey Gen Z investors, and a confirmatory factor analysis was used to establish a relation in the measurement model. We utilised SmartPLS 4 to analyse and evaluate hypotheses based on the observed data. Based on the data, there is a significant correlation between each of the factors. PEOU, POU, HLT, and Perceived Usefulness have significantly impacted the attitude toward adopting AI-enabled trading platforms (ATUAI). ATUAI has a beneficial and substantial impact on adopting AI-enabled trading platforms. The research gives potential investors, companies and practitioners a distinctive and valuable understanding.
Keywords	Artificial Intelligence, Algorithmic finance, Antecedents, TAM Model
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-23

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