International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Gen-Z's Current Behaviors, Consumption Patterns And Opinions Towards Single-use Plastics

Author(s) Sindhu Gannavarapu
Country India
Abstract This research delves into the behaviours, consumption patterns, and opinions of Generation Z (Gen-Z) in India concerning single-use plastics (SUPs). As the global community grapples with the repercussions of a disposable culture, understanding the stance of Gen-Z, a demographic poised to significantly influence future consumption patterns, becomes paramount. Employing a mixed-methods approach, comprising surveys, interviews, and the Defining Issues Test (DIT) based on Kohlberg's moral development theory, this study offers insights into Gen-Z's moral reasoning behind their interactions with SUPs. Preliminary findings suggest a heightened awareness (88%) of the environmental impact of SUPs among Gen-Z respondents. The majority exhibit post-conventional moral reasoning, underlining a deep-rooted ethical understanding of the issues surrounding SUPs. 55% of Gen-Z participants in this study demonstrated post-conventional moral reasoning, revealing an internalized understanding of single-use plastic's ethical implications, in contrast to 15% for pre-conventional and 30% for conventional. However, challenges such as cost, and availability of sustainable alternatives persist. This research emphasizes the critical role of Gen-Z in steering societal behaviours towards sustainable practices and provides recommendations for businesses, policymakers, and educators to harness this potential effectively.
Keywords Gen-Z, Single Use plastics, plastic consumption patterns, environmental behaviour, moral reasoning, Defining Issues Test, sustainability
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-31
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.8227
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E-ISSN 2582-2160
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