International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 4
July-August 2026

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Artificial Scarcity in the Age of AI: How Drop Culture and AI-Generated Influencers Are Reshaping Brand Value, Consumer Trust, and Digital Engagement

Author(s) Ms. Nikita Hans
Country India
Abstract This study examines the combined influence of artificial scarcity strategies and AI-generated influencers on consumer behavior in digital marketing. As brands increasingly use limited-edition releases, drop culture, personalized algorithms, and virtual influencers, consumer perceptions of value, trust, and engagement are being reshaped. Through a secondary review of existing literature, the research explores how scarcity-driven tactics and AI-powered influencer marketing affect brand value, digital engagement, and consumer trust. Drawing on theories such as the Scarcity Principle, Parasocial Interaction Theory, Anthropomorphism, and Behavioral Economics, the study highlights how AI influencers amplify urgency, exclusivity, and emotional connections with consumers. The findings suggest that while these strategies can enhance engagement and strengthen brand positioning, they also raise concerns regarding authenticity, transparency, privacy, and ethical marketing practices. The study contributes to understanding the evolving role of AI in marketing and provides a foundation for future research on synthetic engagement and consumer behavior.
Keywords Artificial Scarcity, AI-Generated Influencers, Digital Marketing, Consumer Trust, Digital Engagement, FOMO, Consumer Behavior, Influencer Marketing, Personalization, Behavioral Economics.
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-04
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.82553
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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