International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 5
September-October 2024
Indexing Partners
The Impact of Digital Transformation on Business Strategy
Author(s) | Sun Yun, Guo Penghe, Wu Sitong, Rozaini Binti Rosli |
---|---|
Country | Malaysia |
Abstract | The concept of digital transformation (DT) has garnered significant interest from researchers specialising in management and organisational studies over the course of the last ten years. Moreover, there is a growing interest among corporations in utilising digital technology (DT) as a means to gain a competitive edge. However, there is a limited amount of research available on the consequences of decision tree (DT) analysis. Hence, this empirical study aimed to examine the impact of digital transformation on the performance of firms. This was achieved by categorising the necessary competencies for implementing digital transformation, focusing on customer experience and IT innovation. In order to flourish in the current era of digitalisation, it is imperative for organisations to possess qualities such as agility, adaptability, and forward-thinking. These attributes should be accompanied by a strong emphasis on leveraging technology to effectively pursue their goals and vision. This study aims to examine the impact of the digital revolution on organisational strategy in greater detail, offering valuable insights and techniques for effectively navigating the ever-shifting digital environment. The study's findings indicate that digital transformation, customer experience, and IT innovation have a favourable impact on a firm's performance, with customer experience demonstrating the most significant effect. |
Keywords | Business Models, Business Strategy, Digital Technology, Digital Transformation, Innovation |
Field | Business Administration |
Published In | Volume 5, Issue 6, November-December 2023 |
Published On | 2023-11-04 |
Cite This | The Impact of Digital Transformation on Business Strategy - Sun Yun, Guo Penghe, Wu Sitong, Rozaini Binti Rosli - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8316 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i06.8316 |
Short DOI | https://doi.org/gs38mp |
Share this
E-ISSN 2582-2160
doi
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.