International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 4
July-August 2026

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Cultiva : Designing an Integrated Digital Platform for Agricultural Leasing, Crop Trading, and Agri- Investment

Author(s) Ms. Komal Kriti, Mr. Pratardan Shankar Hegde, Mr. Vignesh Ravichandran
Country India
Abstract Agriculture is of great importance in the economy, food security and rural livelihoods. Even with the rising use of digital technologies, there are still challenges faced by agricultural stakeholders on land access, market connectivity, investment opportunities, and transparency of transactions. The current digital tools available have been developed for specific services, e.g., crop trading, land leasing, or agricultural investments, which have contributed to multiple user experiences and thus multiple platforms where the stakeholders have to engage with[1, 2]. This dispersion can lead to less efficiency, loss of information and fewer stakeholders in the agricultural chain. The present study introduces the user-centred digital platform, Cultiva, that is designed to incorporate agricultural land leasing, crop trading, tree leasing and agri-investment services in a singular ecosystem. To identify user needs and existing challenges, a mixed-method research approach was used, which included stakeholder interviews, questionnaire-based surveys, competitor analysis, and literature review. The results of the research identified several recurring issues: the farmers, landowners, buyers, and investors were concerned with issues of trust, verification, accessibility, transparency of information, and transaction management.
Keywords Agricultural Technology; User Experience Design; Digital Marketplace; Land Leasing, Crop Trading; Agri-Investment; Human-Centered Design
Field Computer Applications
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-06
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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