International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 4
July-August 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

From Scroll to Spend: Instagram-induced Fomo, Impulsive Spending, and Financial Well-being among Chennai Youth

Author(s) Ms. Vinthi Jain
Country India
Abstract Instagram is not just a mirror—it’s a marketplace where comparison fuels consumption. Social media platforms like Instagram are powerful arenas where comparisons and desires are continuously triggered, and most teenagers in Chennai tend to feel the fear of missing out (FOMO). This research investigates how FOMO promoted by Instagram affects youth impulsive expenditure between the ages of 18–25, and how this could impact their financial health. Data were gathered using a survey of 80 active Instagram users, employing standard scales to assess FOMO, impulse buying, and financial security, and then follow-up in-depth interviews with 15 participants. The survey itself revealed a clear trend: greater FOMO was associated with more impulsive expenditure, and this in turn decreased a sense of financial stability. Interview findings provided added depth to these results, including emergent themes of social comparison with friends, the influential nature of influencers, and a need to buy now. Collectively, these findings indicate that Instagram use can produce a cycle of want and financial hardship. The research focuses on ensuring education on finances, awareness campaigns, and potential regulatory interventions to assist youngsters in cultivating more balanced consumption patterns in the digital age.
Keywords Instagram, FOMO, impulsive lifestyle spending, financial well-being, Chennai youth
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-21
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals