International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 8 Issue 4
July-August 2026

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Celebrity Endorsements and Legal Liability

Author(s) Ms. Saanvi Kapoor
Country India
Abstract This research examines the role of celebrity endorsements in modern marketing and the legal liabilities associated with misleading advertisements. It explores how celebrity endorsements influence consumer buying behaviour, brand perception, and purchasing decisions. The study also analyses the responsibilities of celebrities, businesses, and advertisers under consumer protection laws. It aims to understand how effective regulation promotes ethical advertising, consumer trust, and market confidence.
Keywords Celebrity endorsements, consumer behaviour, brand image, misleading advertisements, legal liability, consumer protection, ethical marketing
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-07
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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