International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 4
July-August 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Retrospective Review on Consumer Adoption in the Landscape of Purchase Intention and Continuous Usage Intention on Digital Platforms: A Systematic Literature Review

Author(s) Mr. MOHITH KUMAR S, Mr. UJWAL SHIVARAJ MADIVALAR, Mr. PRAJWAL C K, Dr. DINESH V J P
Country India
Abstract This study presents a Systematic Literature Review (SLR) on consumer adoption in relation to purchase intention and continuous usage intention on digital platforms. It examines the factors influencing consumers' decisions to adopt and continue using digital services such as e-commerce, mobile banking, and online marketplaces. The review analyzes 12 peer-reviewed studies published between 2015 and 2025 using the Theory–Context–Methodology (TCM) framework. The findings identify TAM, UTAUT, ECM, and Trust Theory as the dominant theoretical models. Key determinants include perceived usefulness, ease of use, trust, security, customer satisfaction, service quality, and social influence. The review also shows that quantitative research using SEM and PLS-SEM is the most common methodological approach. While purchase intention and continuous usage intention have been widely studied separately, few studies integrate both concepts. The review highlights the need for integrated theoretical frameworks and more diverse research methods. It also recommends cross-cultural and emerging technology-based studies to better understand consumer behavior. The findings offer valuable insights for researchers and digital platform providers to improve customer acquisition, satisfaction, and long-term engagement.
Keywords Consumer Adoption, Purchase Intention, Continuous Usage Intention, Digital Platforms, Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Expectation–Confirmation Model (ECM), Trust, Systematic Literature Review (SLR), Theory–Context–Methodology (TCM) Framework.
Field Business Administration
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-24
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.83851
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals