Generative AI for Rural Women Entrepreneurs: Transforming Micro Enterprises into Digital Enterprises

Author(s)	Ms. Rekha B
Country	India
Abstract	Rural women entrepreneurs are important contributors to local economic development and community well-being through their micro-enterprises. Despite their entrepreneurial potential, many continue to face challenges such as limited access to digital technologies, financial resources, business knowledge, and wider markets, which often restrict the growth and sustainability of their enterprises. The rapid advancement of Generative Artificial Intelligence (GenAI) offers new opportunities to overcome these barriers by providing affordable and user-friendly digital solutions for marketing, customer communication, financial planning, content creation, and business decision-making. This study explores how the adoption of GenAI can support the digital transformation of rural women-owned micro-enterprises and improve their overall business performance.
Keywords	GenAI, Women Entrepreneurs, Digital Transformation, Micro Enterprises.
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-07-18

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