Synthesizing the Integration of S-O-R,  Source Credibility, and Advertising  Value Models in AI-Driven Social  Commerce: A Comprehensive Analysis  of Consumer Purchase Intention

Fazil Ahamed A; Sanath Kumar; Shivaraj

doi:10.36948/ijfmr.2026.v08i04.84077

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Synthesizing the Integration of S-O-R, Source Credibility, and Advertising Value Models in AI-Driven Social Commerce: A Comprehensive Analysis of Consumer Purchase Intention

Author(s)	Fazil Ahamed A, Sanath Kumar, Shivaraj
Country	India
Abstract	ai driven social commerce
Keywords	Al-Driven Social Commerce
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-06
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.84077

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Synthesizing the Integration of S-O-R, Source Credibility, and Advertising Value Models in AI-Driven Social Commerce: A Comprehensive Analysis of Consumer Purchase Intention

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