International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
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Gastronomic destination competitiveness of the Province of Bulacan: A multi-factor analysis

Author(s) Dr. Marlene Emeterio Baliano
Country Philippines
Abstract This study aimed to assess the gastronomic competitiveness of Bulacan and identify the key factors contributing to its success. Moreover, it examined how the findings could further enhance Bulacan’s gastronomic competency. A quantitative design was employed, with 383 respondents participated, they are 18-59 years old tourists, had visited several places at the province, able to access google form, and are willing to participate. Using a Multi-factor analysis considered significant indicators of each dimension, thereby validating the inclusion of core resources, supporting resources, quality of gastronomy, and social media marketing in the model. The analysis showed that Social Media Marketing accounted for the highest accumulative variance at 78.812%, underscoring its dominant role in shaping competitiveness. Core resources followed with 60.672%, while Quality of tourism gastronomy contributed 55.431%. The lowest variance was explained by Supporting resources, at 51.830%, suggesting that while supportive elements are relevant, they play a comparatively smaller role in strengthening the province’s gastronomic appeal. Lastly, this paper recommends key initiatives to leveraging Bulacan’s strengths, addressing areas for improvement, and ensuring long-term sustainability in gastronomic tourism.
Keywords Core resources, gastronomic competitiveness, quality of tourism gastronomy, social media marketing, and supporting resources
Field Sociology > Tourism / Transport
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-28
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84274
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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