International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 5
September-October 2026

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Impact of pricing strategy on Customer purchase Decision of Titan Company Watches Reva Circle Area.

Author(s) Mr. Borad Sahil Nathabhai
Country India
Abstract Pricing the plays role in the consumer behaviour and shaping company competitive position .in today dynamic watch market, customers evaluate product not limited to price factor quality ,brand reputation design, and overall value . Titan company has established it self as a recognized brand in India leading watch manufacturers by offering a broad lineup of product developed for different customer segments well planned pricing strategies
This study of evaluates how of Titan Company pricing strategy price method and customer ng decision with the Reva circle area of Bengaluru .it explores how factor such as price fairness ,product quality , promotional discount ,brand image ,and value affect buying behaviour .The research also investigate whether pricing promote customer satisfaction to purchase intention.
The study gathered primary data 200 respondent using a structured questionnaire, while secondary information was obtained from books , journals ,company publication ,and reliable online Sources .The obtained data were examines percentage analysis ,frequency tables and graphical representations to identify customer preference and buying patterns .
The research reveals that a balanced pricing strategy ,supported by quality products and strong brand positioning ,enables Titan company to Strengthen customer satisfaction and improve their standing in Indian watch industry
Keywords  Keyword : Pricing strategy ,customer purchase Decision, Titan Company ,Consumer Behaviour, Brand Image ,Value for Money , Customer Satisfaction.,
Field Business Administration
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-22
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84369
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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