International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
July-August 2026

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Digital Routes shaping Indian Diasporic Identity through Digital Diplomacy: A Case study of Digital Coverage of Pravasi Bhartiya Divas

Author(s) Ms. Neha Perween
Country India
Abstract Twenty first century Indian diasporic identity is shaped by networked state power where digital infrastructures mediate both inclusion and governance. This paper studies India’s Digital Diplomacy platform mediated engagement of diasporic identity that how state-led digital practices cultivate new forms of belonging, identity and participation among the Indian diaspora. It employs a qualitative thematic analysis of official digital coverage of the 17th (2023) and 18th (2025) PBD Conventions dedicated mainly to Indian Diaspora. Using Anderson's imagined community, Castells' network society, Hall's theory of cultural identity, and Nye's soft power as its theoretical lenses, the paper finds that PBD's digital coverage has shifted the event from a bounded physical gathering toward a hybrid continuously mediated relationship between state and diaspora. This coverage constructs diasporic identity along two intertwined registers: an affective register of heritage, recognition and prid and a strategic register that explicitly links belonging to tourism, investment and skilled workforce mobility. The study contributes to emerging scholarship on digital diaspora studies by demonstrating that virtual homelands are not only socially imagined but also strategically produced through state-led digital diplomacy, with implications for how public diplomacy scholarship understands the relationship between digital communication, identity and soft power.
Keywords Digital Diplomacy, Diasporic Identity, Pravasi Bharatiya Divas, Soft Power, Imagined Community, Digital Public Diplomacy.
Field Sociology > Politics
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-24
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84394
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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