International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 4
July-August 2026

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Social Media as A Platform for Start

Author(s) Dr. Anil N, Dr. Subramanya S V
Country India
Abstract The basic need in the study to understand the social media platforms by which a start-ups company may benefit since its inception. This study will give an understanding on how social media can benefit the start-ups company and entrepreneurs who can face the tough living concept in the business world. Every year there are thousands of new start-ups companies emerges and hope to be the next great success; there are some who are experiencing a great success within limited time. Social computing involves the use of online social media tools such as Facebook, Twitter, YouTube and LinkedIn to reach consumers in innovative ways. Businesses of all types are getting involved in social media in an attempt to reach to a new audience and reinforce their ties with existing customers. As one is starting a new business, the major concern is with creating a product or service offering, finding first customers, building partnerships to help grow more quickly and ensuring one has enough money to sustain the company. The purpose of this study is to investigate how marketing efforts in social media can be successful in attracting customers for start-up companies. It also tries to understand the importance of social media for start ups.
Keywords : Social Media, Start-ups, Customers, content marketing, importance of social media
Field Business Administration
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-26
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84399
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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