International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
July-August 2026

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Linking Strategic Corporate Communication and Organizational Strategy: An Integrative Theoretical Review

Author(s) Dr. David Haruna Mrisho
Country Tanzania
Abstract Strategic corporate communication guides organizations, engages stakeholders, builds legitimacy, and fosters long-term value creation. Nevertheless, research linking corporate communication and organizational strategy remains fragmented across disciplines, including strategic communication, stakeholder engagement, internal communication, sensemaking, strategy-as-practice, legitimacy, and communication-constitutes-organization studies.
This article synthesizes recent research to demonstrate how communication influences the creation, execution, evaluation, and renewal of organizational strategy. The review examines literature published between January 2021 and July 2026. The analysis draws on 18 peer-reviewed articles and four methodological sources identified through Google Scholar, publisher archives, reference checks, and DOI verification.
This study identifies four interrelated strategic roles for corporate communication: supporting strategy through explanation, enabling strategy through relationships and capabilities, shaping strategy through communication practices, and transforming strategy by leveraging stakeholder insights and organizational learning. These roles are integrated into a seven-stage model that spans environmental listening, strategic interpretation, strategy formulation, communicative translation, coordinated enactment, stakeholder response, and strategic renewal.
The review contends that aligning communication and strategy extends beyond matching plans with messages. Rather, it constitutes a dynamic capability distributed among leaders, communication professionals, managers, employees, technological systems, and external stakeholders. The article concludes by presenting key findings, practical implications, limitations, and recommendations for future research in areas such as longitudinal studies, multilevel analysis, cross-cultural contexts, and technological advancements
Keywords Corporate Communication, Strategic Communication, Organizational Strategy, Stakeholder Engagement
Field Business Administration
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-31
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84708
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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