Factors Influencing Online Hotel Booking Applications and Booking Outcomes: A Dual-Perspective Measurement Study from Consumers and Hoteliers in Kalyana Karnataka, India.

Vinay P; K C Prashanth

doi:10.36948/ijfmr.2026.v08i04.84807

Factors Influencing Online Hotel Booking Applications and Booking Outcomes: A Dual-Perspective Measurement Study from Consumers and Hoteliers in Kalyana Karnataka, India.

Author(s)	Mr. Vinay P, Dr. K C Prashanth
Country	India
Abstract	Online hotel booking platforms have become an essential interface for hotel search, comparison, reservation, and customer engagement. This study examines the underlying dimensions of online hotel booking applications from both consumer and hotelier perspectives in the Kalyana Karnataka region of Karnataka, India. Data were collected from 400 respondents, including 200 customers and 200 hoteliers, using a structured questionnaire administered in English and Kannada through personal interaction and Google Forms. The study employed exploratory factor analysis and confirmatory factor analysis to evaluate factor structure, internal consistency, convergent validity, discriminant validity, and overall model fit. The findings indicate strong sampling adequacy, significant factorability, high reliability, robust convergent validity, satisfactory discriminant validity, and excellent measurement model fit across both respondent groups. The results demonstrate that online hotel booking behavior is shaped by multidimensional consumer and provider perceptions and that the proposed measurement framework is statistically sound for future hypothesis testing and advanced modelling.
Keywords	Online hotel booking, Consumer behavior, Hotelier perspective, Factor analysis, Measurement model, Kalyana Karnataka.
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-07-31
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.84807

View / Download PDF File

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Factors Influencing Online Hotel Booking Applications and Booking Outcomes: A Dual-Perspective Measurement Study from Consumers and Hoteliers in Kalyana Karnataka, India.

Share this