One District One Product (ODOP): A Strategic Initiative for Regional  Growth and Self-Reliant India

Author(s)	Dr. Jijikumari T, Dr. Samritha AV
Country	India
Abstract	The One District One Product (ODOP) was introduced as a strategic policy to boost regionaleconomies by spotlighting unique, district- based products across the country. The programmeprovides targeted supports to MSMEs, encourage job creation, and enhances the internationalmarketability of locally produced goods. By fostering entrepreneurship strengthening skills andencouraging self-relience, ODOP complements the broader Atmanirbhar Bharat initiative. Thispaper examines the socio-economic contributions of ODOP, presents select case studies,discusses barriers init implementation, and offer recommendations to improve its overalleffectiveness.
Keywords	ODOP, Atmanirbhar Bharat, MSMEs, Rural Development, Exports, Local Entrepreneurship, Skill Development
Field	Arts
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-03

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