The Impact of Artificial Intelligence-Driven Digital Marketing on Employer Branding and Talent Attraction: A Study of Indian Organizations

Author(s)	Mr. Kethan G K, Ms. GH Pavithra Yadav
Country	India
Abstract	Artificial Intelligence (AI) is transforming digital marketing and human resource management by enabling organizations to strengthen employer branding and attract skilled talent through digital platforms. This study explores how AI-driven digital marketing influences employer branding and talent attraction in Indian organizations, highlighting its role in improving recruitment efficiency, candidate engagement, and organizational competitiveness.
Keywords	Artificial Intelligence, Digital Marketing, Employer Branding, Talent Attraction, Recruitment, Indian Organizations
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-07-31
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.84823

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