International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
July-August 2026

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Behavioural Biases in Investment Decision Making among Government Employees in Kannur District

Author(s) Ms. Vinni K, Dr. Kalidas M.G
Country India
Abstract Decision theory is the source of behavioral finance, a relatively new and developing topic of study. Behavioral finance is a multidisciplinary field of study that blends psychology with finance. It looks into the problems that affect decision-making and explains why people, groups, and organizations are illogical. The goal of behavioral finance is to help people avoid the psychological pitfalls that arise while making decisions in the face of uncertainty. This study's primary goal is to investigate the behavioral factors that affect government employees' investment decisions in the Kannur district. The study aims to increase our understanding of how prejudices affect people's financial decisions. The study uses a quantitative methodology, gathering data from a sample of 76 government employees via a structured questionnaire. To analyze the data and evaluate the connections between behavioral biases and investment choices, descriptive statistics, correlation analyses, Anova, and reliability measures are employed. The results show that respondents frequently have behavioral biases, which have varied degrees of impact on their investment choices. The study advances knowledge of behavioral finance by offering actual data on how different biases affect the decision-making processes of individual investors. It emphasizes how crucial it is to identify and lessen these biases in order to encourage more knowledgeable and sensible investing choices. The results have significance for policymakers, financial advisors, and individual investors who are creating methods to improve overall financial well-being and investing decision-making.
Keywords investment decision, risk perception, herding bias, home bias, overconfidence, and behavioral finance.
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-07-31
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.84901
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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