Hinglish: A Hybrid Language of Mass Communication in India

Author(s)	Prof. Dr. Pallavi Chahar, Ms. Dimple Yadav
Country	India
Abstract	India is rich in languages. But the language used for WhatsApp messages to Bollywood films, from Instagram captions to TV advertisements is Hinglish. It is a fusion of Hindi and English. This research focuses on how with the help of Hinglish, India has gone under a drastic change into the linguistic variety of mass communication in India. Beyond 350 million individuals in Indian cities use Hinglish in their day-to-day life. In social media, the urge of using Hinglish has heightened from 28% to 56%. The larger part of Indians are fluent and more comfortable in using in Hinglish as compared to pure English. These changes represent a noteworthy shift in highlighting how Indians communicates.
Keywords	Keywords: Hinglish, Mass Communication, India, Digital Marketing, Bollywood, Advertising, Social Media, Linguistic Evolution, Cultural Identity.
Field	Sociology > Linguistic / Literature
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-26
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.84939

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