A Study on the Impact of AI in Promoting Whitening Cream Cosmetic Products in Chennai City

Author(s)	Ms. SOWMIYA S, Dr. G.R. INBARAJ
Country	India
Abstract	Artificial Intelligence (AI) has emerged as an important tool for promoting and marketing cosmetic products, particularly whitening creams. Cosmetic companies in Chennai City are increasingly using AI-based technologies such as personalized product recommendations, virtual try-on tools, chatbots, social media promotions, targeted advertisements, and customer analytics to attract consumers. AI helps consumers select suitable whitening creams based on their preferences, skin concerns, and desired results. It also helps companies reduce promotional costs and improve customer engagement. This study aims to examine the impact of Artificial Intelligence on the promotion of whitening cream cosmetic products in Chennai City. The study focuses on consumer happiness, cost control, product durability, result-oriented performance, and satisfaction with physical support, such as in-store assistance and product demonstrations. The study will help understand consumer perceptions of AI-based promotional activities and provide insights into how cosmetic companies can improve their marketing strategies and customer satisfaction.
Keywords	AI, Whitening Cream, Social Media, Consumer, Cosmetic, etc.
Field	Arts
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-02

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