International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 4
July-August 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Consumer Behaviour in the Digital Era: Assessing the Determinants of E-Commerce Adoption and Online Spending Patterns

Author(s) Mr. Bulen Borah, Dr. Ratul Kumar Lahan
Country India
Abstract This study examines the multifaceted nature of consumer behaviour in the digital era, focusing on the determinants of e-commerce adoption, online spending patterns, and impulse buying. Grounded in foundational frameworks such as the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), the literature demonstrates that technology acceptance, website quality, perceived usefulness, and ease of use significantly drive online shopping intentions. Additionally, trust, security, privacy concerns, convenience, pricing, and social influence act as critical determinants.

The review highlights a structural shift in retail, where digital platforms reduce search and transaction costs, fundamentally altering spending habits and consumer decision-making. In the Indian context, factors such as localized payment systems, promotional strategies, and brand reputation strongly affect adoption dynamics. Furthermore, the study explores impulse buying through environmental and psychological lenses. Targeted promotions, immersive website designs, flow experiences, and social media engagement serve as major triggers for spontaneous purchasing. While these stimuli boost immediate sales and hedonic value, they can also lead to post-purchase cognitive dissonance, returns, or compulsive buying disorders. Overall, understanding these combined technological, social, and psychological drivers offers essential insights for optimizing e-commerce strategies.
Keywords E-Commerce, Technology Acceptance Model (TAM), Spending Patterns, Impulse Buying
Field Sociology > Economics
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-04
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.85094
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals