A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN  SRI VIJAYA PURAM

Author(s)	Dr. R.P Palanisamy
Country	India
Abstract	Online shopping is becoming more popular day by day with the increase in the usage of World Wide Web. Understanding customer’s need for online selling has become challenge for marketers. Specially understanding the consumer’s attitudes towards online shopping , making improvement in the factors that influence consumers to shop online and working on factors that affect consumers to shop online will help marketers to gain the competitive edge over others. We foresee that our findings will give a clear and wide picture to online retailers and will help them understand the specific factors that influence consumers to shop online. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. This study Deals with the customers’ perceptions towards the following aspects of online Shopping and how the presence or lack of these aspects in an online Shopping environment affects customer satisfaction.
Keywords	Online Shopping, Consumer Attitude, Delivery System, Consumer Statisfaction.
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-06

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International Journal For Multidisciplinary Research