International Journal For Multidisciplinary Research

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“Orange Economy and Sustainable Development: Exploring the Role of Creative Industries in Achieving SDGs”

Author(s) Prof. Dr. Shantanu Paul, Dr. Shweta Mahakalkar
Country India
Abstract The Orange Economy, comprising cultural and creative industries centered on human imagination, heritage, and intellectual capital, has become a key driver of modern socio-economic progress. This paper investigates how creative industries contribute to the United Nations Sustainable Development Goals (SDGs). By transforming ideas and cultural assets into economic value, the creative sector offers a low-carbon, knowledge-based alternative to traditional resource-intensive growth.
Through a review of current policy frameworks and sector case studies, this study evaluates the multidimensional impact of creative industries across economic, social, and environmental dimensions. Economic findings show that creative activities foster job creation, youth employment, and entrepreneurship, supporting SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). Socially, creative work protects local heritage, advances gender inclusion, and strengthens urban social cohesion, aligning with SDG 5 (Gender Equality) and SDG 11 (Sustainable Cities and Communities). Environmental benefits also arise because the sector relies heavily on intangible assets rather than heavy physical resources, encouraging sustainable patterns aligned with SDG 12 (Responsible Consumption and Production).
Systemic challenges remain despite these benefits. Creative workers often face job instability, limited credit access, weak intellectual property enforcement, and digital inequality. Addressing these obstacles requires targeted public policies, fair digital regulations, and flexible financial support. In conclusion, integrating the Orange Economy into national sustainability strategies allows policymakers to use human creativity to build resilient, inclusive, and sustainable economic ecosystems.
Keywords Orange Economy, Cultural and Creative Industries, Sustainable Development Goals (SDGs), Sustainable Growth, Intellectual Property, Social Inclusion.
Field Sociology
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-07
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.85379
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