An Empirical Study on Consumer Behaviour Towards Offline and Online Retailing in Electronics Sector in National Capital Region

Author(s)	Mr. Anurag Tiwari, Dr. J K Singh
Country	India
Abstract	The rapid growth of e-commerce has significantly transformed consumer purchasing behaviour in the electronics retail sector. While online platforms offer convenience, competitive pricing, and extensive product information, offline retail stores continue to attract customers through physical product inspection, personalized assistance, and immediate product availability. The present study examines consumer the behaviour towards offline and online retailing in the electronics sector in the National Capital Region (NCR). Primary data were collected from 175 respondents using a structured questionnaire. The study employs descriptive statistics, reliability analysis, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM), t-test, and ANOVA to analyze consumer preferences and purchase behaviour. The findings reveal that convenience, price competitiveness, trust, and after-sales service significantly influence purchase decisions. The study provides useful managerial implications for electronics retailers seeking to integrate omnichannel strategies.
Keywords	Keywords: Consumer Behaviour, Online Retailing, Offline Retailing, Electronics Sector, NCR, Omnichannel Retailing
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-14

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research