International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 8 Issue 4
July-August 2026

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From Influence to Income: How Brand Partnerships with Influencers Are Redefining Marketing

Author(s) Ms. Ananya Mishra
Country India
Abstract Abstract
The chief trend, among the main changes in today’s marketing, is the influencer-led collaboration of products. This has probably the most remarkable effect on the marketing landscape. Initially, companies in the past would only use the “big three” advertising forms: TV ads, magazine placements, and even celebrity endorsements, to let people know about their products. Nowadays, influencers are no longer just the new breed of celebrities but rather the most trusted people who direct, follow, and have a huge influence on the product. The research question regarding the influencer partnerships being utilized for product launch, sales driving and marketing cost cutting will be explored in this paper. It will guide the understanding of the digital age businesses unlocking the powerful lever of growth through the investigation of current trends, case studies, and alterations in consumer behavior.
Keywords Influencer marketing, Product collaborations, Consumer behavior, Case studies, Fenty Beauty, Item Beauty, Cost efficiency, Brand identity, Transparency, Social media, TikTok, Instagram, YouTube, Content creation, Authentic engagement, Viral marketing, Digital marketing, Product launches, Word-of-mouth, Target audience, Personal branding, Community building, Customer trust, Modern marketing trends, Traditional advertising, Consumer engagement
Field Business Administration
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-16
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.85490
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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