International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Call for Paper Volume 8, Issue 4 (July-August 2026) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 8 Issue 4
July-August 2026

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Women Entrepreneurship and Commercial Viability of Pink Auto-Rickshaws: A Secondary Study of Raipur Division, Chhattisgarh

Author(s) Dr. Suman Dhritlahare
Country India
Abstract Digital transformation has become an important source of competitiveness for micro, small and medium enterprises (MSMEs). Digital payments, online marketing, e-commerce, cloud applications, digital accounting and online government services can improve efficiency and expand market access. This paper examines the relationship between digital transformation and MSME performance in Chhattisgarh through a secondary-data-based analysis. The study reviews government reports, institutional publications and published research on digitalisation and small-firm performance. It analyses digital transformation through four dimensions: digital payments, digital business processes, digital marketing and digital access to markets and institutions. MSME performance is examined through sales growth, productivity, customer reach, cost efficiency, innovation and resilience. The reviewed evidence indicates that digital adoption is generally associated with better sales, labour productivity, market access and business continuity. However, benefits are uneven because of limited digital literacy, finance constraints, unreliable connectivity, cybersecurity concerns and lack of suitable local-language support. The paper concludes that Chhattisgarh requires a coordinated MSME digitalisation strategy combining training, affordable finance, reliable infrastructure, cyber-safety awareness and market-linkage support. Since no primary survey is used, the paper does not report fabricated district-wise percentages or statistical tests.
Keywords Digital Transformation, MSMEs, Digital Payments, E-commerce, Business Performance, Chhattisgarh, Entrepreneurship
Field Mathematics > Economy / Commerce
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-12
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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