Appreciation and Admonitions amongst Consumers towards AI Generated Content against Human Centric Marketing as Advertising Strategies in Quick Commerce and Food Delivery Platforms: Finding a Middle Path?

Author(s)	Mr. Ashraya Kant, Ms. Anjali Singh
Country	India
Abstract	This paper attempts to assess how consumer’s trust and their perceptions are shaped by the content they consume, it tries to investigate what sentiments are espoused by AI generated content against how do potential consumers feel about human centric marketing campaigns, considering that no brands/platforms/organizations are keeping digital record of whoever visits their website or downloads their applications, this investigation takes an intriguing turn because this inquiry also furthers into the perceived threats and ambiguity regarding not knowing how one's data is extracted and utilized, while it avails personalization but also enables digital surveillance. This paper assesses a thematic literature review concerning the most pressing debates upon the subject, it conducts a survey amongst 150 respondents, a focus group interview amongst 20 research participants and undertakes a case study premised on the best blend of strategies for converting clicks to sales.
Keywords	Marketing-Consumer Behaviour, E-Commerce, Platform Economy, Media Strategy, Artifical Intelligence, Digital Sociology, Sociology of Consumption, Sociology of Technology, Sociology of Media and Communication
Field	Sociology > Journalism / Media
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-21
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.85680

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research