International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
July-August 2026

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Framing the Nation on Global Screens: Indian Cinema as Soft Power and it's Role in Shaping International Perceptions

Author(s) Ms. Mahima Jain
Country India
Abstract Soft Power is an act of attraction and persuasion based on cultural values, history, and policies promoting the culture of a nation that systematically contributes to the image of a nation. This study examines how contemporary Indian Cinema as a tool of Soft Power contributes to shaping international perceptions about India and influence it’s cultural and diplomatic presence globally through the analysis of films and cinematic representation. The paper also explores how Indian films have achieved widespread international popularity by appealing to the global masses, constructing India’s geopolitical stance. The paper undertakes the comparative analysis of the three films – The Lunchbox (2013), RRR (2022), and The Kerala Story (2023) – each one of them representing a distinct theme. Drawing upon Joseph Nye’s concept of Soft Power, the films showcase how Indian Cinema contributes to India’s cultural diplomacy by blending together the influence of cultural and emotional connections along with contradictory and divided debate. Each film promotes India’s soft power by projecting varied images of India, such as India as emotionally and culturally intimate in The Lunchbox; India as powerful and nationalist in RRR; India as coercive in The Kerala Story. Using qualitative textual analysis, the study adopts Joseph Nye’s idea of soft power as an analytical framework to trace cultural intimacy, empathy, nationalist narratives, and strategic assertiveness, combined with the scrutiny of the global circulation of these films through international film festivals, streaming platforms, awards, and international media coverage. By critically examining this, this paper delves into a deeper understanding of how cinematography plays a pivotal role in shaping the national image and international perception in the contemporary global order.
Keywords soft power, cinematic representation, geopolitical stance, cultural diplomacy, national image, international perception
Field Arts > Movies / Music / TV
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-14
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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