The Role of Digital Platforms in Women Empowerment through micro-Entrepreneurship in Rajasthan

Author(s)	Ms. Priyanshu yadav, Dr. Tulja Bhavani, Dr. Manoj Kumar Vanara
Country	India
Abstract	Digital platforms have created new opportunities for women micro-entrepreneurs by improving access to customers and expanding business operations. This study examines the role of digital platforms in promoting business growth and women empowerment among women micro-entrepreneurs in Jaipur division of Rajasthan. A descriptive research design was adopted, and primary data were collected from 100 respondents using structured questionnaire. The reliability of the instrument was assessed using Cronbach’s Alpha, while the collected data were analyzed using descriptive statistical tools such as frequency and percentage. The analysis indicates that digital platforms have positively influenced business performance while supporting women’s economic and social empowerment. Although respondents reported certain technological and operational challenges, the overall contribution of digital platforms was found to be beneficial. The study emphasizes the growing importance of digital entrepreneurship in strengthening women-owned micro-enterprise.
Keywords	Digital platforms, Women empowerment, Micro entrepreneurship, E- Commerce.
Field	Sociology > Administration / Law / Management
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-21
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.85860

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