International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Factors Influencing Increase Internet Data Consumption During COVID-19 Lockdown in India

Author(s) Prof. Sameer Naik
Country India
Abstract Digital activity patterns were drastically changed as a result of the COVID-19 epidemic and the lockdown measures that followed, which led to an unprecedented increase in internet data usage worldwide. This study looks into the main causes of the rise in internet usage among various communities during lockdowns. We identify five main factors based on network traffic measurements and survey data from various regions: the fast adoption of teleconferencing and remote work applications, which resulted in traffic increases exceeding 200%; the shift to online education and e-learning platforms; increased consumption of online gaming, video-on-demand, and streaming services for entertainment; increased reliance on digital platforms for social interaction to make up for physical isolation; and accelerated adoption of cashless digital ecosystems for essential services. Pursuant to data, within weeks of the lockdown's deployment, overall internet traffic increased by 15–20%, a growth rate that is normally seen over several months. Interestingly, 71.4% of respondents said they were consuming more media online, and platform choices showed clear gender-based trends. Stress, anxiety, loneliness, and escapism are psychological characteristics that strongly predict problematic internet use, especially in younger populations. This digital leap was made possible by infrastructure changes, such as unlimited data plan upgrades and high-speed broadband availability, which accelerated data consumption trends by an estimated two to three years. These results highlight the complexity of pandemic-induced digitization, with implications for post-pandemic digital habit sustainability, mental health therapies, and network infrastructure planning.
Field Mathematics > Economy / Commerce
Published In Volume 4, Issue 6, November-December 2022
Published On 2022-11-18
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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