“Swachhta Hi Seva”- A Pioneer Gandhian Idea in Contemporary Era

Author(s)	Dr. Radhika Rasyal
Country	India
Abstract	Many voices heard after the Prime minister of India in his speech on 15 august 2014 on Independence Day spoke of ‘Swachh Bharat’. On Mahatma Gandhi’s birthday i.e. 2nd October 2014 that campaign was launched with much fanfare. Gandhiji being chosen as an inspiration to Swachh Bharat, we have once again reaffirmed our faith in the legacy of the Father of the Nation. Mahatma Gandhi whom the nation relegated to archives, came alive on his birthday that year when many appeared on the print and electronic media, holding a broom for a few minutes shown sweeping the already sanitised streets in ‘Swachh uniforms’. These Swachh uniforms remained spotlessly Swachh after the ritual was over. The 'elite sweepers' were smilingly sweeping in the company of dozens of other men and women, when photographed. Sweeping public places is a very tedious and back breaking business; it is no smiling business, since sweeping public places brings forth dust allergy, running nose, watery eyes and smelling uniforms. And why our public spirited men and women should sweep only ’symbolically’; why not as a daily routine, if they took the pledge to clean India in earnest and with conviction.
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-06
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.85990

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